The death of high PageRank homepage backlink networks (HPBL’s)?
While the title of this article may sound dramatic and probably got your attention, the question posed above is certainly true for those network architects and owners that do not understand Google fully. In recent times the rise of the homepage backlink networks (HPBL) has obviously caught the attention of Google and as of last month (February 2012) is now officially public enemy number one of the “Big G” too. The most recent algortithm updates have put into effect a major change in linking signals which probably should have been put in...
read moreGoogle Panda Updates Explained Simply
In recent times Google has been rethinking and reshaping the way it analyses and displays results in it’s search index. These new changes to it’s algorithms are commonly known as Google Panda. Yes it’s a cute sounding name but in reality, to some websites and businesses it has been devestating. For years some websites have been cruising along sitting at the top of the rankings and then have experienced a sudden rankings drop for some of their major keywords. If this sounds like something that has happened to you, read on...
read moreA Google penalty is a webmasters worst nightmare
Are you a webmaster who has suffered from the unfortunate experience of one day waking up and finding that your website is no longer ranking well for the keywords you have target and previously been performing well for? This is a nightmare scenario for many webmasters out there and there are several reasons for this to occur. Firstly, it is possible that your SEO efforts are being outmatched by more determined SEO’s and that you simply are not working as hard as they are. It is also possible that minor changes to Google’s...
read moreGoogle algorithm update is a breath of freshness and recency.
Google has recently updated their search algorithms again, this time focusing yet again on freshness, recency and relevance of content. These changes essentially means the most up to date information on around 35% of search terms will now appear at the top of the search results. This is great news for the SEO industry and it means there is a serious shift taking place within Google to put the focus on recent, relevant content around any particular search term For too long now many search results have been dominated by older, more established...
read moreGoogle strips referral data from SEO
Recently, Google made a decision to remove it’s keyword referral data from the information that it passes on to many web site analytics packages for users who are logged in to a their Google accounts and are doing searches for content on the Google search engine. They are now using SSL connections and the reason the are claiming is so that they can protect the privacy of its users. So what exactly does this mean for those of us who rely on this data as a performance metric for our SEO efforts? Well basically, it means we will not...
read moreResults Driven SEO Performance
We are all well aware that SEO performance is a large part of what makes any website successful. Being able to be found high up in the search results for high traffic keywords means there is a very good chance of getting search engine referrals. Search engine referrals are the best way of generating a good steady stream of traffic from people who are actually looking for whatever you have to offer. And this traffic generally means a higher revenue turnover. I am very proud of the work that I provide to my clients and for confidentiality...
read moreBlog for SEO purposes
Does your business website host a blog? Are you utilising one of the simplest and most effective ways of not only communicating with your potential customers, but also one of the best ways of increasing the SEO performance of your website? If you are not, you should be. And I am going to tell you why. Firstly I will clear up the part about communicating with your potential customers. A company blog gives you the platform to constantly be delivering updated information about what is happening within your business or industry. It also allows...
read moreLink Diversity and SEO
Whether you are an SEO expert or just beginning your journey down the path of SEO knowledge, you would know that link building is a huge part of the SEO performance of your website. And a big part of any link building strategy is getting the right types of links. Different links all have different strength and properties and all perform in different ways. Link diversity is a very important factor when search engines analyze the back links pointing to your website. A “natural link profile” is what you should be trying to achieve...
read moreGoogle Analytics updated
Google has updated is market leading Google Analytics suite for both the free version and the new Analytics Premium for corporate users. Google Analytics has for a long time been the single most widely used website Analytics platform and it is believed that over 50% of all websites use Google Analyitics to analyze their statistics and SEO performance. The new Premium option will cost businesses US$150,000 per year to use but it will also allow much more in depth real time analysis of performance and far greater options for custom campaign...
read moreReverse Engineer your SEO strategy
SEO is one of the most effective methods of getting information in front of the people who are actually looking for it. The problem is is that SEO is quite often considered too late in the content development phase although it will probably yield the best results in the content delivery methods. There is an old saying that “content is king”. Unfortunately though, great content often goes unseen due to design issues due to the SEO phase being completely overlooked and only considered after the content has been created. Instead of...
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